Boemklap Industries for Festivals

Coffee, cables, a group chat that won’t stop buzzing. Our team of editors, copywriters, photographers and videographers gets ready for another long one. We’ve done this at Pinkpop, Lowlands, Down The Rabbit Hole, Liquicity, Record Store Day NL and back in the day, Rolling Loud Rotterdam.

Before anyone sets foot on the grounds, we’ve already walked every inch of them. For Lowlands we make the site video: a presenter takes you across the entire festival and shows you what’s new, on the grounds and in the programme.

No two festivals look, sound or feel the same. So we never make the same video twice. Every festival gets concepts built around its own identity, not a template with a new logo slapped on.

Four days, a thousand things at once, and you’ve only got two eyes. That’s why Lowlands got the Daily Lowly: every day, Justin Verkijk heads out onto the grounds and brings back everything you missed. A daily news show, festival style. We did the concept, the editorial and the production.

Good festival content is half timing. We know where it’s going to happen before it happens. So when IJsland was about to unleash a massive moshpit, our drone was already in the air, waiting.

Festivals are about artists, so we work closely with the acts on the line up. We sort clearance with artists and their teams before they hit the stage. And sometimes we go further: together with Sef’s team we recorded a voice over that runs across his Lowlands show edit. The result: recaps where both the artist and the festival feel like themselves.

A festival is more than its line up. It’s the people, the grounds, the moments you only get when you’re there. We asked visitors for their highlight so far, had them hold it up on a sign and cut in footage from that exact show. And it works: for Liquicity, festival experience content reached millions.

How far do we go for a good video? Far enough to code an entire app. For Liquicity we built the PartyTrick Roulette: spin the wheel, get a party trick, perform it on the spot. Was it necessary? Probably not. Was it worth it? Absolutely.

Not everything moves. Together with our photographers we shoot, select and edit the images that hit hardest with your audience.

Half the crowd is filming, the other half is scrolling. We make TikTok native content that grabs attention in the first second. Like asking people which artist they’re running for. Or catching RAYE’s endless high note, shared by fans all over the world. Or that one thing that looks completely bizarre to outsiders, but every Lowlander recognises instantly.

The headliner walks off stage. The crowd goes home. We don’t. Because we work around the clock, your recap is online minutes after the final note.

When the dust settles, we bring it all together. On the Tuesday after Lowlands, we dropped a warm up for the real aftermovie, cut to Verdi’s Requiem as performed on the grounds by the Noord Nederlands Orkest. A few years earlier we went full nostalgia: a VHS film of the visitors, set to Bedankt voor het spelen by Prins S. en de Geit, who played that year. And for Down The Rabbit Hole, we made the aftermovie itself.

The festival never really ends. For Pinkpop we run the socials all year round: content planning, concepts, project management, the whole thing.